When will the insanity stop? Now Mattel, the toymaker who brought you Barbie and Ken, has come up with a device so your DOG can Twitter!  According to money.cnn.com, “Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet’s dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day.” You can receive the pre-recorded “updates”,  on your computer or your smart phone. The updates are supposedly cued to the dog’s activity, so if he’s running around at doggy day care, it may send you a Tweet that lets you know he’s active.  Mattel previewed Puppy Tweet to the media ahead of the annual Toy Fair in New York in February.

You’ll have to wait awhile to get your dog on the social network–the Puppy Tweet won’t be in stores until fall. Be prepared to shell out $29.95.